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The ‘Amazon Beauty’ luxe hair care brand is on a mission to save the rainforest.
July 15, 2019
By: Jamie Matusow
Editor-in-Chief
Rahua|Amazon Beauty Inc. has announced its newest retail expansion into 16 Bluemercury boutique retail locations nationwide. Select stores will offer a wide array of 18 luxury Rahua products spanning from their hero Classic collection Shampoo and Conditioner to their Legendary Amazon Oil and cult favorite Voluminous Dry Shampoo. Beyond the 16 Bluemercury brick-and-mortar locations in New York, New Jersey, Michigan, Illinois, Texas, Connecticut and California, Rahua will also be offered on Bluemercury.com, with additional roll out to follow. Rahua’s co-founder and president, Fabian Lliguin, says: “We are thrilled to announce our new partnership with the iconic Bluemercury Retail Boutique. Their reputation in the industry, superior customer service and customer base who seeks clean, luxury beauty products without having to sacrifice quality makes them a perfect partner for Rahua.” In celebration of the new partnership, Rahua will be a headliner in the annual Bluemercury “July Hair Events” by hosting a myriad of “Braids and Beach Waves” tutorials for all clientele and guests in select Bluemercury retail locations during the months of July 2019 and August 2019. About Rahua Rahua (RA-WA) is a haircare brand “on a mission to provide the highest quality haircare products to the marketplace while also saving the rainforest.” Founded by renowned hairstylist, Fabian Lliguin after his discovery of a rare and highly coveted oil native only to the Amazon Rainforest, gives hair all the nutrients that are essential for healthy radiant hair. Founders Fabian Lliguin and Anna Ayers are environmentalists devoted to preserving the ecological treasures of the Amazon Rainforest as well as curating luxurious, natural beauty products. All Rahua hair and body care is made with organic, plant-based, non-toxic ingredients that deliver highly effective results. About Rahua’s Packaging Rahua is committed to choosing the most environmentally logical and friendly options available to package their products and chooses natural glass whenever possible and where it makes sense for consumer usage. Rahua product packaged in plastic is made of PET #1, the most universally recyclable packaging available. Their white pumps have no metal parts which makes it more recyclable.
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